• Yaneth
Website development for a premium Australian fashion label.
2023 - WEBSITE UX/UI DESIGN + WEB HOSTING

Yaneth (pronounced ja-nette) is a disruptive luxury ready-to-wear label, meticulously crafted and designed in Australia. Built on the foundations of premium, natural fabrics, with a strong emphasis on the unparalleled qualities of wool, they recognise the inherent beauty and versatility of wool, a material deeply rooted in Australian heritage - they highlight a unique connection to this heritage; they are local wool growers themselves.
- DIGITAL STRATEGY
- WEB FLOW DEVELOPMENT
- ECOMMERCE INTEGRATION
- MEMBERSHIP INTEGRATION
- UX/UI DESIGN

The goal was to design a premium eCommerce platform featuring their unique and exclusive membership offering a ground-breaking concept, inviting their customers to embrace the elegance of conscious consumption through a monthly subscription.
Our Approach: We collaborated closely with Yaneth’s founder/designer to gain a keen understanding of the brand’s ethos and customer base. The objective was to develop a website that not only showcased Yaneth’s exquisite collection but also simplified the customer journey, making the brand’s exclusive membership and subscription model both attractive and user-friendly.
Solutions + Implementation
- Elegant Design / We created a website with a minimalist layout, high-quality imagery, and a sophisticated color palette, echoing Yaneth’s premium feel and focus on natural fabrics.
- User Experience Optimisation / A seamless, intuitive navigation system was implemented, allowing easy exploration of collections, understanding of the subscription model, and hassle-free purchases.
- Membership Integration / A custom membership system was integrated to spotlight Yaneth’s unique subscription offering, encouraging long-term customer engagement.
- Storytelling through Content / Collaborating closely with Yaneth’s founder, we employed storytelling to showcase the brand’s Australian wool heritage, enhancing emotional connection with the audience.
- SEO and Mobile Optimisation / Acknowledging the importance of mobile shopping, the site was optimised for responsiveness and search engine visibility.