• Yaneth

Website development for a premium Australian fashion label.

2023 - WEBSITE UX/UI DESIGN + WEB HOSTING
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Yaneth (pronounced ja-nette) is a disruptive luxury ready-to-wear label, meticulously crafted and designed in Australia. Built on the foundations of premium, natural fabrics, with a strong emphasis on the unparalleled qualities of wool, they recognise the inherent beauty and versatility of wool, a material deeply rooted in Australian heritage - they highlight a unique connection to this heritage; they are local wool growers themselves.
  • DIGITAL STRATEGY
  • WEB FLOW DEVELOPMENT
  • ECOMMERCE INTEGRATION
  • MEMBERSHIP INTEGRATION
  • UX/UI DESIGN
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The goal was to design a premium eCommerce platform featuring their unique and exclusive membership offering a ground-breaking concept, inviting their customers to embrace the elegance of conscious consumption through a monthly subscription.
Our Approach: We collaborated closely with Yaneth’s founder/designer to gain a keen understanding of the brand’s ethos and customer base. The objective was to develop a website that not only showcased Yaneth’s exquisite collection but also simplified the customer journey, making the brand’s exclusive membership and subscription model both attractive and user-friendly.
Solutions + Implementation
  • Elegant Design / We created a website with a minimalist layout, high-quality imagery, and a sophisticated color palette, echoing Yaneth’s premium feel and focus on natural fabrics.
  • User Experience Optimisation / A seamless, intuitive navigation system was implemented, allowing easy exploration of collections, understanding of the subscription model, and hassle-free purchases.
  • Membership Integration / A custom membership system was integrated to spotlight Yaneth’s unique subscription offering, encouraging long-term customer engagement.
  • Storytelling through Content / Collaborating closely with Yaneth’s founder, we employed storytelling to showcase the brand’s Australian wool heritage, enhancing emotional connection with the audience.
  • SEO and Mobile Optimisation / Acknowledging the importance of mobile shopping, the site was optimised for responsiveness and search engine visibility.
The launch of Yaneth's website marked a significant advancement in their digital journey. Key achievements included increased user engagement, a positive introduction to membership subscriptions, and enhanced brand perception. Our expertise in e-commerce design and digital strategy has not only elevated Yaneth’s online presence but also set a new standard in luxury fashion retail, affirming their status as thought-leaders in conscious luxury consumption.
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