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We are Brand Strategists, Brand Builders & Brand Marketers

SOCIALFUEL is a Melbourne-based branding and digital marketing agency that leverages clear insights to drive brand strategy with agile execution to help businesses achieve their goals. We offer high-octane services covering strategy, branding, tone of voice, marketing, content and web design. We work with startups, business leaders, sales and marketing teams across Australia delivering all facets of branding, design and marketing.

Who we are

Say Hello to your A-TEAM, each a master of their craft.




Looking to up your businesses tech game and stand out in the digital world? Meet Joel, the brand-savvy ninja behind SOCIALFUEL and a Melbourne-based digital marketing expert with over 20 years of experience in the industry.

With extensive experience in marketing agencies, a former RipCurl Tech Products Division head of design and founder of SOCIALFUEL, Joel is a Branding black-belt and knows how to bring things together in visually stunning ways.

From branding and intelligent graphic design to websites that not only captivate audiences, but also rank well in search engines; to tidy, on-brand social media marketing campaigns that ignite brand growth, Joel is your tech-savvy wizard who knows how to put the internet to work for your business.

Whether he’s developing a brand from scratch or helping scale an existing one for max exposure and growth, Joel has the skills and experience to help ideas, businesses and brands stand out and shine online. And when he’s not busy strategising or designing, you can find Joel chasing the perfect wave or chasing his next big idea.

With a passion for innovation and a track record of success, Joel is the ultimate partner for businesses looking to level up their digital game and stand out in the crowded online landscape. So why work with Joel and SOCIALFUEL? Because Joel is a one-of-a-kind digital expert who can take your idea and make it happen. He’s not just a web-dev or marketing expert – he’s a strategic thinker who can help you put some nitro into the tank and achieve your business goals.

Rebecca Matkovic



Attention all businesses looking to go from “blah” to “vavavoom”!

Meet Rebecca, the Creative Director of SOCIALFUEL Media and a New York-via-Melbourne creative & content writing queen with over a decade of experience helping the world’s top firms shine online.

With a sharp eye for design and a deep understanding of how to develop a brand’s unique voice, Rebecca is a master at creating social media campaigns and press releases that pack a punch. Whether she’s developing snappy social media posts that’ll make your followers double-tap, crafting compelling ad copy that’ll make your competitors green with envy, or writing engaging website content that’ll make your visitors stay awhile, Rebecca knows how to write words that engage and persuade. So why hire Rebecca and SOCIALFUEL Media? Because Rebecca is a pro at what she does and has a proven track record of success. Plus, she brings a fresh perspective, a wicked sense of humour, and a wealth of experience to the table. Don’t miss out on this opportunity to supercharge your online presence – hire Rebecca and SOCIALFUEL Media and watch your business soar!



Cameron is a highly skilled Digital Marketer, SEO, SEM and Google Analytics with a passion for audience engagement. With a unique perspective on how to keep viewers interested, Cameron has been a driving force in the world of traffic acquisition and digital marketing.

Cameron loves the accountability of digital marketing, believing that if you can’t measure it, it didn’t happen. Although he may have pursued a career in Maths or Statistics in another life, Cameron enjoys the human element of digital marketing and the ability to see real results from his efforts.

With specialties in SEO, PPC/SEM, Google Analytics, Google Tag Manager, Digital Marketing, Digital Project Management, Training, Streaming Video, Online Video Production, and Multi Camera/OB TV Production, Cameron has a wide range of skills that make him an invaluable asset to any organisation. Whether it’s developing a comprehensive digital marketing strategy or managing a complex video production, Cameron has the experience and expertise to deliver results!



With a diverse range of experience in Marketing & Brand Management, Research and Creative Brand Strategy, DJ’s industry expertise spans Automotive, Retail, Fashion, Beauty, FMCG, QSR, Education, Government, Banking & Finance and Real Estate.

What Fuels him?

A relentless commitment to being the strategic catalyst for brilliant creative work, putting people at the heart of every project. Whether it’s building brand identities, developing strategies, inspiring new ways of thinking, or mapping and exploring brand experiences, DJ is your go-to guy. He’s also a workshop whiz and a master at fostering client relationships.

If you’re looking for a strategic partner who understands the importance of creativity, distinctive brand experiences, and human-centred approaches, look no further than this multi-disciplinary Swiss army knife.


We offer marketing and branding services designed to help your business grow by establishing trust, generating leads, and increasing conversions. You get to decide how you want to work with us – whether it’s project-by-project or with ongoing support. We’re here to help you every step of the way.

Engage our core services to plan and execute your project:
  • Bespoke service created for your unique project.
  • Get a selected team of experts across branding, design, marketing, content and web development.
  • Work with a small, dedicated team.
  • Phased billing until project delivery.
Access on-demand skill-sets you need designed to help you achieve more over time:
  • Receive ongoing support for peace of mind.
  • Access experts across branding, design, marketing, content and web development.
  • Work with a small, dedicated team.
  • A tailored pricing-plan just for you.
  • Ongoing monthly billing.

What they say about us…


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