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• Quill and Raven
Brand Identity and website design for a premium creative copywriting agency, Melbourne.
2024 － BRANDING / UX/UI WEBSITE DESIGN + WEB HOSTING
Quill & Raven, a dynamic copywriting agency, stands out for its unique approach to storytelling and content creation. Founded in 2013 on the vibrant streets of New York, they have expanded their premium services to Australia. Their ethos revolves around converting mundane narratives into emotional journeys, with a focus on content that is not just heard but felt.
- BRAND STRATEGY
- LOGO/BRAND IDENTITY
- DIGITAL STRATEGY
- WEBSITE UX/UI DESIGN
- WEBSITE HOSTING
The Challenge
Quill and Raven sought to revamp their brand identity and digital presence to reflect their core values of creativity, emotion, and engagement. They required a cohesive brand identity and a website that resonated with their quirky and stylish ethos, while also showcasing their services as well as integrating advanced digital and SEO optimisation.
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Solutions and Implementation
- 1. Brand Identity ⧸ We designed a logo that reflects Quill & Raven’s unique brand personality, combining elements of creativity and sophistication.
- 2. Style Guide ⧸ Developed a brand style guide that emphasised their unconventional approach to copywriting, using a palette of vibrant colours and bold typography.
- 3. Digital Strategy ⧸ The digital strategy focused on amplifying their storytelling capabilities and highlighting their expansion from New York to Australia.
- 4. Website Design ⧸ The website’s UX/UI was crafted to provide an immersive and intuitive user experience, showcasing their services in an engaging and interactive format.
- 5. Social Media Integration ⧸ Integrated social media platforms with their website, enabling seamless content sharing and increased engagement.
- 6. Onsite SEO ⧸ Utilised Google Search Console and SEO tools to improve website performance and enhance search engine rankings, and Google Analytics to track performance.
The Results
- Impressive Launch Performance: The newly created website achieved remarkable traction from its inception, indicating a strong market interest and effective brand positioning.
- Establishing Brand Recognition: Despite being a new digital asset, the website rapidly gained recognition, thanks to its distinctive branding and cohesive visual identity aligned with Quill & Raven’s ethos.
- Initial User Engagement Success: Early analytics showed promising user engagement, with visitors spending considerable time exploring the site, a positive indicator for a new online presence.
- Social Media Synergy: The integration of the website with social media platforms led to a seamless user experience, enhancing brand awareness and driving traffic to the website from various social channels.
- SEO Milestones: For a new website, the initial SEO results were promising, with the site beginning to rank for targeted keywords and showing potential for long-term organic growth.
- Positive Market Reception: The launch of the website garnered positive feedback from both clients and industry peers, acknowledging the creative and innovative approach of Quill & Raven’s online presence.
- Foundation for Future Growth: The website has laid a solid foundation for Quill & Raven’s digital strategy, setting the stage for continued growth and expansion in their market reach.
- Recognised for Best Design Awards: The website and branding was selected by DesignRush for their Best Marketing & Advertising Website Designs, 2024.
