

CREATIVE DIRECTION + BRAND MANAGEMENT

GLOBAL TECH. PRODUCTS DESIGN TEAM LEADERSHIP
“The Ultimate Surfing Company”
Services rendered
Graphic Design // Branding // Product Design // Creative Direction – PEAK WETSUITS // Team Management // Leadership – Head of Design, RipCurl International Technical Products Division
Who would have thought that starting off offering graphic design service in the Advertising/Promotional Department within RipCurl Australia would result in an 11.5 year relationship with the industry leading giant?
Working on everything from international corporate brand identity to seasonal range planning and designs, regional + global research and design camps to working with professional athletes such as Owen Wright, Stephanie Gilmore, Alana Blanchard plus 3x World Surfing Champion (and shark attack survivor) Mick Fanning and designing industry leading, award winning products… A wild ride to say the least!
Was a pleasure working with an amazing, passionate bunch of people and literally creating products which currently won “best in the World” awards at many various industry awards & trade shows. Fun times!
Featured image above via → surffcs.com | Featured image above via → ripcurl.com