• Travlect (formerly uBookDirect)

UI Website design for a discount travel and destination booking platform.

2022 - WEBSITE UI DESIGN + GRAPHIC DESIGN
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The objective was to develop an entirely new User Interface (UI) for Travlect (formerly uBookDirect), a startup in the travel deal membership sector, with a focus on creating a fun, engaging, intuitive, and modern platform.
  • DESIGN CONSULTING
  • WEB FLOW DEVELOPMENT
  • UI (RESPONSIVE) DESIGN
  • GRAPHIC DESIGN
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As a startup, Travlect faced the daunting task of entering the competitive travel technology market without any existing UI. Their vision was to offer a unique membership platform for travel deals, but they lacked the design expertise to bring this vision to life in the form of a user-friendly digital interface. They approached SOCIALFUEL to develop a UI that would not only attract and convert users but also provide them with a seamless experience.
We accepted the challenge to build Travlect’s UI from the ground up and the creation of their UI marked a significant milestone in their startup journey.

Our design process involved:

IDENTIFYING USER NEEDS
DESIGNING FOR STARTUPS
INTUITIVE USER EXPERIENCE
BRAND INTEGRATION
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Our expertise in creating tailor-made UI designs from scratch enabled Travlect to realise its vision of a user-centric travel deal membership platform. This project showcases SOCIALFUEL’s ability to understand and translate startup aspirations into practical, appealing, and effective user interfaces.
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