• Travlect (formerly uBookDirect)
UI Website design for a discount travel and destination booking platform.
2022 - WEBSITE UI DESIGN + GRAPHIC DESIGN

The objective was to develop an entirely new User Interface (UI) for Travlect (formerly uBookDirect), a startup in the travel deal membership sector, with a focus on creating a fun, engaging, intuitive, and modern platform.
- DESIGN CONSULTING
- WEB FLOW DEVELOPMENT
- UI (RESPONSIVE) DESIGN
- GRAPHIC DESIGN

As a startup, Travlect faced the daunting task of entering the competitive travel technology market without any existing UI. Their vision was to offer a unique membership platform for travel deals, but they lacked the design expertise to bring this vision to life in the form of a user-friendly digital interface. They approached SOCIALFUEL to develop a UI that would not only attract and convert users but also provide them with a seamless experience.
We accepted the challenge to build Travlect’s UI from the ground up and the creation of their UI marked a significant milestone in their startup journey.
Our design process involved:
IDENTIFYING USER NEEDS
Conducting extensive research to understand the needs and behaviors of travel deal seekers.
DESIGNING FOR STARTUPS
Creating a sleek, modern UI that reflected the innovation and agility of a startup.
INTUITIVE USER EXPERIENCE
Ensuring the UI design facilitates a smooth and logical user journey from browsing to signing up to booking travel deals.
BRAND INTEGRATION
Incorporating Travlect’s branding elements to create a unique and recognisable digital presence.
