• KickStart Vic
Website development for a prominent Melbourne-based youth services organisation
2022 － BRAND REFRESH / UX/UI WEBSITE DESIGN + WEB HOSTING
< “STACKED” LOGO X SOCIALFUEL >
< “BLADE” LOGO X SOCIALFUEL >
Kickstart Vic, a prominent South-East Melbourne Youth Services organisation, approached us with a clear mission － to rebrand their business and develop a modern, responsive website. The primary goal was to appeal to two distinct audiences: the youth and the parents of troubled youth.
- BRAND STRATEGY
- LOGO/BRAND IDENTITY
- DIGITAL STRATEGY
- WEBSITE UX/UI DESIGN
- WEBSITE HOSTING
The Challenges
1. Dual Audience Appeal ⧸ Crafting a brand identity that resonates with both young individuals and their parents.
2. Versatility in Design ⧸ Creating a logo that is not only eye-catching but also versatile enough for various applications like apparel, vehicle wraps, and other advertising mediums.
3. User-Friendly Website ⧸ Developing an on-brand website that is both attractive and easy to navigate, effectively showcasing their programs, services, and team member profiles.
The Solution
1. Branding ⧸ SocialFuel’s creative team designed a logo that embodies a “street-inspired” aesthetic, balancing a modern appeal with a timeless feel. This design ensures relevance to the young demographic while maintaining a professional look to gain parents’ trust.
2. Website Development ⧸ We built a responsive, user-friendly WordPress website. The design aligns with the new brand identity, ensuring a cohesive visual experience. The website structure was optimised for easy navigation, allowing visitors to effortlessly access information about programs, services, and team member profiles.
”SocialFuel has been amazing. They really dug deep to understand what we wanted on our website revamp and brought the perfect edge to what we wanted and exceeded our expectations! Highly recommend.
Mark CatamoraFounder, KickStart Vic