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WELL DONE ON CHOOSING TO GROW YOUR BUSINESS THE SMART WAY
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PRODUCT/SERVICE QUESTIONNAIRE
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What problem/s does your brand/product/service solve?
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What are the features and benefits of your brand/product/service?
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Describe the type of avatar(s) you are targeting.
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What is their occupation?
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What are their interests?
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Write out their fears. What do they want to avoid?
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What are their desires? What do they want?
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What 'voices' / Who do they listen to?
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List any common visuals and/or experiences which relate to this audience?
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What do they value when shopping for ANY product?
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Has this avatar had any experience with this type of product before?
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What are your call to action/s?
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