We Built a Foreplay & AdSpy Alternative So Our Clients Could Win
![socialfuel.io — the Foreplay and AdSpy alternative — homepage on a MacBook Pro: "Every brand has a playbook. Read yours. Read theirs." with a wall of decoded competitor ads]()


We built socialfuel.io — a Foreplay & AdSpy alternative that decodes any brand's ad strategy…
JoelAugust 5, 2026
Joel Helou is the founder of SOCIALFUEL™ and has spent years running Meta and Google ad accounts for ecommerce and service brands. He built SOCIALFUEL.IO after realising that competitor ad research only works when you stop copying what an ad looks like and start reading what it is doing.





